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Video/DVD Planning Checklist

This checklist covers most of the issues that you and/or your organization will need to consider
when commissioning a video program from JSL Communications.

The Audience

Who is your target?
Can they be characterized in any way?
What do they already know about the subject of the video?
What preconceptions will they have about it?
How are they likely to react to being shown, or offered, a video?
What sort of things will appeal to them?

The Purpose of the Video

What do you want the audience to think or do having watched the video?
Is there any other material available covering a similar area - books, tapes, films, videos? If so, how is your new video going to differ? Will it be an updated version, build on existing material, refute existing material, or break entirely new ground?

Content

What is the key message(s) that the video must convey?
What sort of information or ideas would support these messages?
Does the content need to be researched? JSL Communications offers this service.

Distribution

What other materials will be used in conjunction with the video?
What sort of marketing and packaging will you need?
How many copies will you want?
How will the appropriate people get to see the video?
Will it be presented and given a context by the presenter, or will it be a standalone package?

Budget

How much is the video worth to you, assuming that it achieves your objectives?

Timeline

Are there any important dates/events that the production must be scheduled around?
When does the project need to be completed?

Personnel

Who is the main point of contact for the video within your organization?
Who is responsible for approving the video?

If necessary, spend time and resources researching these questions.
Getting it right at this stage will pay dividends later.

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